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Year 10 Business Students Explore the World of Business at Alton Towers and Cadbury World
Mr Gill sent this report:
On a wet and windswept morning, our Year 10 business students embarked on an educational adventure to Alton Towers and Cadbury World, experiencing first-hand the intricacies of business operations and production methods. Despite the inclement weather, the students’ spirits remained undamped as they delved into the practical aspects of their studies outside the classroom.
Alton Towers: A Lesson in Business and Profit Maximisation
Alton Towers, renowned for its exhilarating rides and attractions, served as a dynamic classroom for our budding business enthusiasts. The students analysed the theme park’s business strategies, focusing on profit maximisation and customer satisfaction. They observed how pricing, promotion, and operational efficiencies contribute to the park’s profitability, even on a rainy day when visitor numbers might be lower.
Despite the drizzle, the students embraced the rides and attractions, gaining insight into how Alton Towers continuously innovates to maintain its competitive edge. The experience highlighted the importance of adaptability and customer engagement in a business setting.
Cadbury World: From Bean to Bar
The next stop, on day two, was Cadbury World, where the students immersed themselves in the world of chocolate production. Here, they learned about different production methods, including job and flow production. The engaging tour offered a behind-the-scenes look at the journey from cocoa bean to chocolate bar, illustrating the efficiency and scale of flow production alongside the personalised touch of job production.
The highlight for many was the opportunity to sample a variety of chocolates, each showcasing the quality and craftsmanship that Cadbury is famous for. Additionally, the students got hands-on by writing their names in chocolate, a sweet memento of their visit.
The 4D cinema experience was another exciting feature, providing a multi-sensory understanding of Cadbury’s brand storytelling and marketing strategies. This interactive element underscored the importance of customer experience in building a strong brand.
The trip to Alton Towers and Cadbury World provided Year 10 business students with invaluable insights into real-world business operations and production processes. Such experiential learning opportunities are integral to our ethos, bridging the gap between theoretical knowledge and practical application. We are immensely proud of our students for their exemplary conduct and engagement, and we look forward to more enriching experiences in the future.
